Traffic & Channels
Understand where your visitors come from — traffic sources, channel groupings, and top referrers.
Channel Grouping
A pie/donut chart breaks down your traffic by default GA4 channel groupings:
Organic Search
Users from Google, Bing, etc.
Direct
Users typing your URL directly
Referral
Users from other websites
Social
Users from social media
Paid Search
Users from paid ads
Users from email campaigns
Traffic Sources
A table showing the top 10 traffic sources with session counts. This uses the sessionSource dimension from GA4, showing the specific source (e.g., “google”, “facebook.com”, “newsletter”).
| Source | Sessions |
|---|---|
| 12,450 | |
| (direct) | 8,320 |
| facebook.com | 2,100 |
Top Referrers
The top 10 referring websites driving traffic to your site. Uses the pageReferrer dimension from GA4.
Time Series Chart
The Overview tab includes a daily time series chart showing sessions and page views over the selected date range. Built with Recharts for smooth, responsive visualizations.
An hourly chart also shows today's traffic pattern (24 hours), useful for identifying peak traffic times.
All traffic data updates when you change the date range picker. The hourly chart always shows today's data regardless of the selected range.