Events & Acquisition
Track user interactions through events and understand acquisition channels driving conversions.
Top Events
A table of the top 15 events by event count. Uses the eventName dimension from GA4. Includes both automatically-collected events and any custom events you've set up.
| Event | Count |
|---|---|
| page_view | 145,600 |
| scroll | 98,200 |
| click | 45,300 |
| session_start | 32,100 |
| first_visit | 18,500 |
| form_submit | 2,400 |
Common GA4 Events
GA4 automatically tracks these events:
page_viewTriggered on each page loadscrollWhen user scrolls to 90% of pageclickOutbound link clickssession_startStart of a new sessionfirst_visitUser's first visit everuser_engagementActive engagement timeform_startWhen user starts filling a formform_submitWhen user submits a formAcquisition
The Acquisition section shows how users find your site through different channels. This combines data from traffic sources, channel groupings, and top referrers to give you a complete picture of user acquisition.
Traffic Sources
Specific source names (e.g., google, facebook.com, newsletter). Top 10 by sessions.
Channel Grouping
Higher-level categories (Organic Search, Direct, Social, Referral, Paid Search). Shows session distribution.
Top Referrers
Websites that link to your site. Top 10 external URLs driving traffic.
Events insight: If you've set up custom events in GA4 (like button clicks, video plays, or purchases), they'll appear in this list alongside the automatically tracked events. This makes it easy to monitor your custom conversion events directly from Sanity Studio.