Audience & Devices
Understand your visitors — what devices they use, which browsers, and whether they're new or returning.
Device Categories
A visual breakdown of desktop, mobile, and tablet usage. Displayed as a donut chart with session percentages for each device type.
Desktop
Mobile
Tablet
Browser Breakdown
The top 8 browsers used by your visitors. Uses the browser dimension from GA4. Typically includes Chrome, Safari, Firefox, Edge, and others.
Operating Systems
The top 8 operating systems. Uses the operatingSystem dimension. Shows the split between Windows, macOS, iOS, Android, Linux, and more.
New vs Returning Users
A comparison chart showing the ratio of first-time visitors vs returning visitors. Uses the newVsReturning dimension from GA4.
New Users
First-time visitors who have never been to your site before.
Returning Users
Visitors who have been to your site at least once before.
Audience insight: A high percentage of mobile users suggests your site should be thoroughly tested on mobile devices. A healthy ratio of returning users indicates good content retention.